Comic Book Sales Estimates for October 2009

2 Dec

I figured I’d just share some insight and opinions on the recent sales estimates released for October.  Keep in mind, these are estimates, but some pretty phenomenal stuff happened for DC in October.

Qty
Rank
Index Price Pub Title # R Est
Sales
Prev
Issue
Prev
Issue
Est
Sales
Delta Delta % WL
1 192.03 $3.99 DC Blackest Night 4   137,054 3 140,680 -3,626 -2.58% 1
2 142.25 $2.99 DC Batman and Robin 5   101,522 4 106,844 -5,322 -4.98% 0
3 141.88 $2.99 DC Green Lantern 47   101,264 46 103,588 -2,324 -2.24% 0
4 121.46 $2.99 DC Blackest Night Batman 3   86,687 2 91,373 -4,686 -5.13% 0
5 113.92 $2.99 DC Green Lantern Corps 41   81,309 40 83,049 -1,740 -2.10% 0
6 109.57 $2.99 DC Blackest Night Superman 3   78,199 2 78,707 -508 -0.65% 0
7 107.31 $3.99 MAR New Avengers 58   76,592 57 85,534 -8,942 -10.45% 0
8 105.86 $3.99 MAR Dark Avengers 10   75,554 9 79,669 -4,115 -5.17% 0
9 103.48 $2.99 MAR Uncanny X Men 516   73,854 515 73,530 324 0.44% 0
10 100.85 $2.99 MAR Amazing Spider Man 608   71,975 607 62,523 9,452 15.12% 0
11 100.00 $2.99 DC Batman 691   71,371 690 76,943 -5,572 -7.24% 0
12 98.45 $2.99 DC Batman 692   70,263 691 71,371 -1,108 -1.55% 0
13 93.89 $2.99 MAR Astonishing X Men 31   67,008 30 64,582 2,426 3.76% 0
14 89.14 $2.99 DC Blackest Night Titans 3   63,617 2 64,038 -421 -0.66% 0
15 87.80 $3.99 MAR Ultimate Comics Avengers 3   62,663 2 68,545 -5,882 -8.58% 2
16 85.64 $2.99 MAR Amazing Spider Man 609   61,125 608 71,975 -10,850 -15.07% 1
17 85.41 $2.99 DC Justice League of America 38   60,961 37 55,436 5,525 9.97% 0
18 84.10 $2.99 MAR Dark Wolverine 79   60,026 78 60,656 -630 -1.04% 0
19 82.04 $3.99 DC Detective Comics 858   58,550 857 57,020 1,530 2.68% 0
20 81.77 $3.99 MAR Web of Spider Man 1   58,363         1

 

Alright, so there’s our top 20.  Things to note:

1.) DC, for two months in a row, has claimed the majority of the top 10 comics (and top 20) by one comic.  However, for October, DC claimed the first 6 highest selling titles for the month.

2.) 6/11 DC comics in the top 20 are Blackest Night (event) related.

3.) 3 Books which are not miniseries have 10 issues or less and reached the top 20.  All of which are Marvel.

4.) The $3.99 price tag (a dollar shift upwards) seems to be failing Marvel as many of those titles with the price tag saw a reduction of readers between the months. 

I find this stuff pretty interesting.  Obviously, in terms of sales, DCs doing something correct with Blackest Night and it’s really working for them.  Now, in terms of content, (in my opinion) only about 5 of those DC comics in the top 20 are okay or better.

In my opinion, out of the comics I did read (12/20), I thought only about 3 of them were great (Blackest Night, Detective Comics, and Green Lantern).  To be honest as some of you may know, I don’t really read as much Marvel as DC and am only loosely following their stories.

Some other things to note:

1.) The nearest non-Big 2 company to breakthrough into the top 300 was Dark Horse with Buffy the Vampire Slayer Season 8 at spot #28.  Image follows shortly with spot #29 with Haunt #1.

2.) Invincible Iron Man #19 (in my opinion, the best Marvel comic coming out right now) only sold 47,138 copies at spot #33.

3.) The next nearest non-Big 2 issue was Archie #602 at spot #72.  A full 44 slots away from the previous non-Big 2 publisher.

4.) I estimated that about 1/3 of the books in the top 300 are from non-Big 2 publishers.  Most of these issues are at spots #150 or below (151-300)

5.) Unfortunately, no Mirage comics appear on the list meaning that their issues of TMNT had to sell less than 2,711 copies.

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